Levi’s x Google

Levi’s and Google combined their knowledge of fashion and technology to create a jacket that lets you easily access your digital world. The Levi’s Commuter Trucker Jacket was created with the urban cyclist in mind, and was specifically tailored with Jacquard technology woven right into the sleeve. We crafted a digital experience that showcases the technology and design of the jacket with a look into the everyday lives of people who wear it.

Art Direction + Design for Instrument
Creative Direction by Jack De Caluwé